Insights from our team

Designing for Impact: Balancing Aesthetics and Functionality in Product Design
We all know a user interface must be intuitive and aesthetically pleasing, but how do you balance the two? Fergus shares some tips and tricks.
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7 Key Takeaways from Sustainability Live 2023
We're always seeking ways we can support the planet, so attended Sustainability Live 2023. These are the key lessons learnt.
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The Gestalt Principles: How Human Psychology Influences UX
The Gestalt Principles are one way in which we can use psychology to inform our design decisions. In this article, we’ll explore some of these principles alongside a few practical examples.
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From concept to creation: The product design process demystified
Have you ever wondered how product design teams can turn a spark of an idea into a consumer-facing digital product? If so, you're in luck! Join us as we explore Inktrap's product design process, ProductOS.
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Designing for the Future: Trends That Will Shape Product Design in the Next Decade
Predicting trends in the digital realm is no simple task. Nevertheless, at Inktrap we’ve been keeping an eye on some of the most important shifts in the world of product design to identify those we believe are here to stay.
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How to build strong relationships with clients
At Inktrap, we've made it our mission to truly understand the needs and frustrations of our users – our clients. We've aligned our product design principles with our client management methods, recognising that their experiences shape our success. With that in mind, we've gathered some insights from our clients, sharing with you their most crucial needs and frustrations and how we've looked to address them.
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How might we… rethink this exercise?
At Inktrap, we strive for constant development. To this end, the use of How Might We (HMW) prompts during Discovery workshops has historically been effective in stoking innovative thinking to address design issues. Nevertheless, recent controversies have arisen as designers express their worries about inclusive outcomes stemming from HMW usage.
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Figma interaction tips
Interactive prototypes help communicate a designer’s vision for a product. Here are four advanced interactions we use in Figma.
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A guide to introducing sustainability goals to your business
Creating effective goals around sustainability can be difficult when deciphering through vast amounts of information available online - all while practising them is yet another challenge entirely! To get your business started on its journey towards sustainable practices, consider this framework as an initial point of reference.
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Changing the way we talk about design
When it's time to review our designs, we often assume that their superior quality will speak for itself. However, this isn't always the case. Instead of growing frustrated with those who gave unfavourable feedback perhaps you could consider how effectively you communicated your design ideas before entering into the discussion.
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The future of carbon offsetting: an interview with Dan from Fenix Carbon
Although creating digital products means less direct emissions than physical ones, there is always something that can be done better - and we wanted to learn how! We sat down with Dan from Fenix Carbon's carbon offsetting platform to gain insight into this area of focus – here’s what inspired us the most.
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Why we added Typescript and Jest to our tech stack
With new languages and tools appearing almost weekly, we run you through two of our recent favourites and how we integrated them into our dev process.
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Introducing Beacon: the tool for optimal website performance
With Beacon, you can establish notifications that alert when webpage lighthouse scores drop below optimal levels - meaning fewer hiccups and more seamless sailing as your online presence continues to grow.
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Insurtech Insights 23: The Top 6 Themes
We attended Insurtech Insights Europe in London, watching great speakers and meeting pioneers from across the industry. Here are the main themes that stuck in our minds.
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5 changes to make when switching from web to product design
Making the switch from web design to product design? Here are five key changes you'll need to make.
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Defining and understanding your users
Digital product design is not just about what you create, but also the people who will be using it. In order to ensure that your digital products are designed with optimal user experience in mind and meet customer expectations as well, we must first identify our perfect users!
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Making digital products more sustainable
The internet has become a major contributor to the climate crisis that often goes unmentioned. This blog explores this issue in more depth and offers some ideas for making digital products sustainable.
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The WWWorkshop: A quick creative workshop for everyone
When it comes to creativity, there's no one-size-fits-all formula. That's why the WWWorkshop is perfect for everyone – it's quick, easy, and totally customisable. Whether you're a seasoned pro or just starting out, this creative workshop will help you unleash your inner artist.
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Building and using component libraries
Component libraries are a great way to ensure consistency across projects. This blog will talk you through what a component library is, how you can build it and how you can use it to help you work effectively
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Top 3 insurtech trends for 2022
2022 is set to be an exciting year for the insurtech industry. Here are the top three trends we’ve observed so far.
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User testing: Why it's worth doing
A guide on the basics of user testing, what it is and why you should do it. Also learn how to conduct a successful user test on your own products.
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What junior web developers are NOT taught
Junior web developers often feel lost in the vast world of website development. This blog will help enlighten you on some skills that can reduce this feeling and make your life easier as a junior developer!
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Designs systems the 2021 edition
2 years older and wiser, Adam updates our guide to creating a design system.
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Improving your product's Information Architecture (IA) for better UX
When Information Architecture is done well, users shouldn't even notice. They should be able to easily flow through the content presented, find the information they need and know what step they need to take next. We give you five steps on improving your product’s Information Architecture (IA) to make the overall user experience better for your users.
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9 lessons learnt designing products for bigger clients
Inktrap designs products for organisations ranging from early stage startups through to some of the biggest companies in the world. We can't tell you who they are (see #3 "Serious security") but we can share some of the lessons we've learned along the way.
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Design File to Design System: A practical guide
Creating a design system isn’t easy and will require several steps to get it done. So where do you start?
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